Why Install Radiant Heat in the Basement? Warm a Cold Basement Don’t let a cold basement stop you from enjoying all areas of your home! Expand Your Living Space Because heat rises, the basement is often the coldest area of the home. Easy to Install Our products are not only efficient, but they are easy to install. Increases Resale Value Radiant floor heating is an “easy sell” in a down market. Saves You Money Our radiant heat products are energy efficient, saving you money over time. Healthy Primary Heat Source Promotes healthy living, emitting rays that are gently and safely absorbed in your home.