Posted on 01/04/2012
New Year’s resolutions - you love ‘em and you hate ‘em. They are exciting, because a new year gives each of us hope that this year can be our best yet, but sometimes disappoint us, when we haven’t followed through with them to the end. On any given day in January, you can pass by the local fitness center and see the parking lot packed with cars – all those who resolved to get into shape. But the sad truth is, in a couple months time, the open parking spots will probably be plentiful and the gym, a little less crowded. However, for WarmlyYours Radiant, I’m thrilled to say that we were able to keep our resolutions from 2011, even adding a few along the way, and now we’re ready to take on 2012 with zeal!
Last year was successful, as we focused our internal efforts on the marketing department and our strategic competitive advantages. And, with that we used the first and second quarter to develop and set the stage for understanding our key advantages. Once this was prepared, we launched full-speed into the third quarter conducting marketing research and planning, giving our Sales Representatives information and strategies that they could use to further articulate the signature experience and product collection at WarmlyYours Radiant.
Now that sales has real ammunition - We rounded-out the end of the year, beginning to work on increasing and leveraging qualified leads and opportunities. The marketing work that we've focused on this past year, has positioned our Sales team for greater success. I feel that all of WarmlyYours Radiant is now "singing the same tune" upon entering 2012.
I fully expect that this year will be the best yet, and we’re not stopping until we’re on the moon! ;) Thank you for your loyalty to WarmlyYours Radiant, and we look forward to serving you in greater ways in 2012.
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