07/23/2012: WarmlyYours Weekly Remodeling and Radiant Heating News

Here is the latest news from the WarmlyYours Weekly Radiant News for this week! We are your one-stop source for all things radiant and the home remodeling industry!

This week's featured articles:

"Remodeling Trend: Style Over Profit"

As you may know, the remodeling industry is at its highest level since 2007, according to the National Association of Home Builders (NAHB) and should continue to increase throughout the year! In order to remodel within the next two years, about 70 percent of homeowners are making large budget cuts such as cutting back on vacations and other big purchases in order to save for their remodel. According to a recent Houzz & Home Survey conducted among users of the Houzz app and website, homeowners are prioritizing aesthetics before profit, therefore leading to a rise in the scope of remodeling projects.Read More

"'Good' Problems For Housing? – Monthly Industry Review"

After years of glut, could we actually be facing a housing shortage? June inventory of homes has plummeted 24% in the last 12 months, the largest annual drop in some 30 years. June’s existing home prices were up almost 8%, the strongest since February 2006 and the fourth consecutive month of price increase, year-over-year. There’s a significant reduction in the number of foreclosures, and many that are being offered are getting wrestled from the market by investors seeking access to rental demand. While general economic conditions continue to be of concern, housing has been a bright spot. Builders have broken ground with more new homes in June than in any month in some four years and are now at a two-year high. Read More

"Share Your Story: Adding the Finishing Touch with Floor Heating"

Stretching back to the fall of 2011, we began the process of purchasing our very first home and we were fortunate enough to build our own house. It was incredibly thrilling to not only be purchasing our first house, but to have the opportunity to customize and choose every small detail about the interior and exterior.

As we were full into the design phase of the building, adding in-floor heating to the beautiful, but cold ceramic tiles that we had recently chosen for our master bath and hall bath were an absolute essential to us. As a resident WarmlyYours marketer, I definitely wanted to have my house show off the product that I work to promote and market every day. So, with a few special permissions from the builder, we added and installed TempZone™ Cut & Turn Rolls in our master bath, and the TempZone™ MiniMat in our hall bath. Read More

"(More) Real Remodelers, (More) Real Social Media Solutions"

Remodeling companies are attracting new followers every day by way of social media, as demonstrated by these companies in last week's d5R. With social media platforms proliferating, however, it pays to be selective in where you spend your time and how. Getting on these sites is the easy part. Being found on them -- and using them effectively and profitably -- requires ongoing involvement. Here are three more remodelers that are doing it right. Read More

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