WarmlyYours Welcomes Kathryn Scott to Marketing Team
Experienced Marcom and Social Media Professional to Lead Marketing Strategy for Energy-Efficient Electric Radiant Heat Products for Flooring Surfaces and Bathroom Accessories
CHICAGO, IL - March 2011 – WarmlyYours, makers of energy-efficient radiant electric heating solutions for any flooring surface and bathroom spas, today announced Kathryn Scott has joined the company as Marketing Director, where she will spearhead the company’s trade and consumer marketing and outreach strategies to grow brand awareness and increase market share.
An integrated marketing specialist, Scott’s broad knowledge and hands-on experience with developing and implementing marketing, public relations and social media strategy includes work in academia, as well as journalism and politics. Most recently, she served as marketing manager at Trinity International University, where she planned, developed and managed all integrated marketing plans for the university, including a substantial advertising budget and negotiation of placement rates and positioning. She worked as a correspondent for the Daily Herald in Lake County for two years and played an integral role in the 2006 grassroots re-election campaign of U.S. Representative Mark Kirk. She earned a Bachelor of Arts from Trinity International University and is finalizing her Master of Business Administration degree at the Keller Graduate School of Management, DeVry University.
“Today’s homeowner is much more plugged-in to the latest trends and they rely heavily on cross-platform marketing and social media to investigate their options and gather feedback from their communities,” said Julia Billen, President of WarmlyYours. “We look forward to the positive impact Katie’s creativity and social media savvy will have in moving our brand forward as we evolve our tactics to reach new audiences for our product.”
Delivering safe, energy-efficient and maintenance-free heating for virtually any flooring surface, WarmlyYours products offer worry-free comfort for just pennies a day for:
Ceramic tile or natural stone
Vinyl, linoleum or laminate surfaces
Hardwood, cork or bamboo
Concrete surfaces, including sunrooms, garages or basement floors
Perfect for new construction and home improvement, addition or remodeling projects, electric radiant heat products from WarmlyYours’ can even help reduce overall heating costs and improve comfort throughout your home or office.
In smaller spaces, WarmlyYours Area Warmers, under desk and area rug heaters are an ideal alternative to unreliable and unsightly space heaters for soothing, safe, energy-efficient comfort with plug-in convenience. In the bathroom, WarmlyYours’ electric towel warmers bring the luxury and indulgence of a professional spa into the home with the cozy embrace of a warm towel after a shower or bath.
For more information about WarmlyYours radiant electric heat products, visit www.warmlyyours.com.
WarmlyYours manufactures premium home heating products that leverage radiant heating technology for maximum efficiency and customer comfort. Ultra-thin electric floor heating systems, snow melting products, mirror defoggers and towel warmers are just a few of the applications for WarmlyYours technology. Based in Long Grove, IL, WarmlyYours has been an innovator in heating products for more than 10 years. For more information, visit: www.warmlyyours.com.