Did you know that warmth can change our judgments of other people and even our interpretation of the world around us? This Valentine's Day, warmth may be your secret strategy toward fostering love and happiness in those you love.
In a study, volunteers who felt a warm object (compared to volunteers who held a cool object) were more generous when deciding whether to give away a gift or keep it for themselves. In another experiment by John Bargh, a social psychologist at Yale University, and Lawrence Williams, a marketing professor at the University of Colorado at Boulder, a woman met volunteers in the lobby carrying a cup of coffee, a clipboard and two textbooks. During the elevator ride to the fourth floor, she would ask the volunteer to hold her cup as she took notes. The volunteers were later read a description of a hypothetical person and then were asked for their impressions. If they had been handed a warm cup of coffee, their description was significantly warmer and friendlier when compared to the volunteers who had been handed a cold cup.
In yet another study, participants were more likely to believe in global warming if the room was warmer. Researchers call this phenomenon "attribute substitution." It means that people will take a simple judgment, such as a warm or cold cup or a hot or cool room, and then apply it to a larger, more complex one, such as love, judgment of a person's character, or global warming.
According to neuroscientists, "Physical warmth activates circuits in the brain associated with feelings of psychological warmth. The insular cortex, or insula, plays a critical role in this crossover between the outside world and our experience of it," writes Jena Pincott in a Wall Street Journal article.
So whether you are on a date or at a job interview, grabbing coffee can take on a whole new meaning. A fresh cup of coffee "may bias the situation in your favor," said the University of Colorado at Boulder's Williams in a Los Angeles Times article. The person will perceive you and the situation more favorably.
Researchers found that volunteers who held a cup of hot coffee for 10 to 25 seconds warmed to a perfect stranger, while holding a cup of iced coffee had the opposite effect.
When warm hands make us think the person we're with has a "warm heart," this effect is called priming. "Exposure to one stimulus influences our response to a later stimulus," writes Jena Pincott in the Wall Street Journal article. "In this case, touching warm objects primes people to be more positive and giving toward others."
Using this logic, warm floors and warm towels can have a positive impact on your home and the people in it. When choosing these elements in your home, you are "priming" the space to be interpreted more positively by family and guests.
Touching a warm object such as a heated towel, experiencing the heat of a radiant panel (including both the newly launched Ember® and existing LAVA® lines of radiant panels), and enjoying a comfortable room heated by electric floor mats or cables all can have a positive impact on people and their interactions with those around them.
Research shows that touching or being near warm objects heightens our sense of calm and security; it has a positive effect on our temperament and experience. This Valentine's Day, warm the hearts of those you love with WarmlyYours products, creating a relaxing and radiant holiday to remember.