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WarmlyYours Launches Revolutionary LAVA® Design Infrared Glass Heating System at 2011 Kitchen & Bath Industry Show

The Ultimate Combination of Comfort and Style, LAVA® Systems Provide Soothing Warmth in an Environmentally-Friendly, Contemporary Design to Complement Any Room

CHICAGO, IL & LAS VEGAS, NV - April 2011 – Unveiling the ultimate marriage of energy-efficient function and contemporary style for the home, WarmlyYours today launched its revolutionary new LAVA® Designs infrared glass heating system that provides safe, efficient and comfortable heating for any room in the house. Suitable for mounting on any wall surface, the product debuted today at the 2011 Kitchen & Bath Industry Show at the Las Vegas Convention Center, where the company also offered demos of its complete line of radiant electric heating solutions for any flooring surface and bathroom spas.

The state-of-the-art LAVA® system leverages the concept of solar radiation to deliver comfortable, cost-effective heat to any room in the house with an artistic flair that complements any décor. The zero-carbon combustion system uses proprietary infrared heating technology to distribute safe, environmentally-friendly radiant heat in a gorgeous, customizable wall panel that uses no forced air circulation to eliminate dust and allergy.

The unique LAVA® panels emit heat in three dimensions while remaining cool to the touch, making them completely safe for use around children or pets. The system is so efficient, homeowners may be able to lower the ambient room thermostat temperature by two degrees, saving up to 12 percent on their regular heating expenses.

The fast and efficient heat of the LAVA® system can be used as a primary heating source for energy-efficient homes, as auxiliary heating for frequently used rooms or for more efficient heating of infrequently used areas, as well as localized supplementary heat for specific areas, like hospital rooms, a baby’s room or bathrooms. In fact, homeowners can even combine a LAVA® panel with a LAVA® Bath Bar for hanging and warming towels, or pair a mirrored LAVA® panel with light bars to use as a lighted mirror in the bathroom or any room.

“The LAVA® system is the ideal space-saving alternative to inefficient radiator heating systems, freeing up valuable living space and adding an impressive contemporary flair to any room design,” said Julia Billen, President of WarmlyYours.

Available in four sizes and power capacities-250W, 500W, 750W and 1000W-the LAVA panels are offered in five different color options: pure white, white-green, red, black or a mirrored finish. For the ultimate in home design, LAVA® panels can even be adorned with exquisite Swarovski Elements crystals to create a truly unique functional masterpiece. LAVA LED effect lighting can also be added for a spectacular color-change effect.

The exclusive LAVA® system is the latest addition to WarmlyYours growing line of contemporary, efficient radiant electric heating solutions that offer reliable, worry-free comfort for just pennies a day that can help reduce overall heating costs. The company’s floor heating systems deliver safe and efficient soothing warmth for virtually any floor surface, including ceramic tile or natural stone, hardwood, cork, bamboo, vinyl and linoleum flooring surfaces, carpet and laminate, as well as interior and exterior concrete surfaces in basements, garages, patios, outdoor kitchens and driveways.

For smaller spaces, WarmlyYours Area Warmers under desk and area rug heaters are an ideal alternative to unreliable and unsightly space heaters for soothing, safe, energy-efficient comfort with plug-in convenience. In the bathroom, WarmlyYours’ electric towel warmers bring the luxury and indulgence of a professional spa into the home with the cozy embrace of a warm towel after a shower or bath.

To see a live demonstration of the new LAVA® Infrared Glass system and other WarmlyYours radiant heating products, visit Booth #C6629 during the KBIS Show April 25-28 at the Las Vegas Convention Center, or visit www.WarmlyYours.com.

About WarmlyYours

WarmlyYours manufactures premium home heating products that leverage radiant heating technology for maximum efficiency and customer comfort. Ultra-thin electric floor heating systems, snow melting products, mirror defoggers and towel warmers are just a few of the applications for WarmlyYours technology. Based in Long Grove, IL, WarmlyYours has been an innovator in heating products for 12 years. For more information, visit: www.warmlyyours.com.