Lessons Learned from the 2010 Remodeling Show
WarmlyYours booth was located in the heart of the Kitchen and Bathroom Showcase which was perfect since the large majority of our electric floor heating systems are installed under tile in bathrooms. I didn’t really know what to expect in terms of attendance at the trade show. With the economy still sluggish, though recovering according to all the leading indicators, it was anybody’s guess what booth traffic would be like. I have to say, I was pleasantly surprised. Traffic was light to moderate at most times during the show, with very few “tire kickers” coming through the booth. Almost everyone I spoke to was genuinely interested in what we had to offer.
I was able to spend a fair amount of time with each prospective lead. Most of the contractors I spoke with were cautiously optimistic about the future. The general consensus was that business was picking up – slowly – but they were experiencing an uptick nevertheless. What I learned is that many of the visitors to our booth already used WarmlyYours floor heating and were eager to find out about some of our recently launched products like our electric snow melting and indoor slab heating and our newest towel warmer, the Infinity, which debuted in November of 2009.
The contractors that are currently using other electric floor heating brands were especially open to hearing what WarmlyYours has to offer. Our ability to sell direct, to turn a quote around in 24 hours, and the availability of our 24/7 help line, were all compelling reasons to do business with us. Sure, they were interested in our wide range of electric radiant heating products, but I got the most positive feedback about our “service oriented” business model. It really drove home the fact that some things never change. These building professionals have to get what they need to do the job fast and to know they can get answers to technical questions when they need them. It’s just like most businesses really. “Time is money” and any delay to the project affects the project’s bottom line.
In other words, they just want to know we’ve got their back. And, we do.
Vickie L. Wash, Esq.
Marketing Communications Manager