Radiant Pro Selling: Features vs. Benefits - It Takes Both to Win!
Your customers are most certainly interested in the features of your product, but I can assure you, they will most likely buy because it personally benefits them or their loved ones in some way.
Electric Radiant Floor Heating in a Universal Design Living Laboratory
Simplify life; that is the intent of Universal Design.
2012 Home Remodeling Trends
The New Year is almost here which means that new styles and trends are starting to emerge.
Installing Radiant Heat with Schluter®-DITRA
Many of our customers and contractors have been asking us how electric floor heat should be installed when using Schluter®-DITRA.
Abandon the Cold this Holiday Season with Warm Floors
20% OFF ValueMat™ Floor Heating for Our Annual Sale! (US only)