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The Holy Grail of Advertising: Customer Testimonials

“People influence people. Nothing influences people more than a recommendation from a trusted friend...A trusted referral is the Holy Grail of advertising,” said Mark Zuckerberg. As a co-founder and chief...

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The 3-Year-Itch: New Homeowners Lift the Remodeling Industry

Ah, love. New homeowners’ love, that is. Much like the rose-colored eyes and eternal hope of romantic love, there’s a certain allure and generosity that can gloss over any shortcomings regarding the ...

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Asian-inspired Bathroom Design Radiates Warmth, Individuality

Traditional design is a wonderful choice with high versatility and resale value. In fact, the whole reason something becomes—and stays— traditional is the fact that it works well . But sometimes breaking...

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Use Summer to Reduce Winter Dangers: 4 Key Projects to Tackle Now

Last winter was so brutal that some people probably still get a chill when they think about it. With the record low temperatures and snowfall, it was a vivid example of how dangerous winter can get....

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