Radiant Pro Selling: Value and Function

When you’re visiting with potential or current customers, the question may arise, “Isn’t radiant heat a luxury I can do without?” And, how then do you answer that question? Sure, radiant heat is, in fact a luxury, but there is strong merit in the added value and functionality that it offers to your customers.

Let’s first start with the resale value of radiant heating, which in a down market can be an “easy sell.” One in every five people or 20% of potential home buyers say that floor heating is a desired luxury when searching for and buying a new home. No matter the type of home, across the US - floor heating is one of the hottest selling points on the market!

On the side of functionality, it’s important to know that comfort and efficiency are the two main reasons why potential homebuyers and homeowners alike, love radiant heating.

Additionally, investing in eco-friendly improvements in your customer’s home reduces emissions and saves them money – from tax breaks to lower energy bills. The energy needed for floor heating, which can be used as a primary heat source, that's two-thirds of the energy required for standard central forced-air heating.

Floor heating is an affordable luxury that not only saves your customer money but also encourages a healthy, sustainable lifestyle. The silent heat has no air ducts, which eliminates blown air, decreasing dust mites by 80 percent. While electric radiant heat also allows for healthy heat absorption that enriches the skin in the same way the sun provides radiating warmth.

So, let’s really break it down. Take note of this overview, crafted into easy talking points that you can use when speaking with your clients about the value and function of radiant heat in their home:

• Radiant heat will improve the functionality of their home, with the ability to use it as a primary or secondary heating source.
• Snow Melting products will free up money, time, and strength, leaving them without the demand of plowing, shoveling, or salting the driveway or walkways.
• Deicing products will improve the life of your roof and gutters, keeping them free of ice dams and other damages caused by heavy ice and snow.
• It will increase the resale value on your home, by making it an appealing and sought after luxury for prospective homebuyers.
• It will last a lifetime with a transferrable warranty to the new owner, if applicable. WarmlyYours Radiant Heating products are built to last, and in the event that a repair is needed, your product comes backed by a No Nonsense™ Warranty that covers the cost of the labor and parts (including the floor covering, if needed).
• Radiant heating will give them a luxurious spa experience in the convenience and comfort of their own home.
• While radiant heat is considered a luxury, it is also a very cost-effective and efficient way to upgrade your home, warming a master bathroom for less than 16 cents-a-day.

The multiple benefits of radiant heating are many and combine to create your clients’ ultimate comfort experience. With the ability to install underneath virtually any flooring surface, its low maintenance and energy efficiency make it an affordable way to increase value and add function to their home, indoors or outdoors.

Author:  Kathryn Scott on 02/03/2012

Tags:  radiant pro selling

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Remembering Mason Prideaux (1987-2012)

Last week, WarmlyYours was shocked and deeply saddened to learn of the passing of their colleague and friend, Mason Prideaux (24). Mason was a beloved member of our WarmlyYours family, and while we mourn his sudden passing, we also celebrate his life and the treasured memories that we hold near to our hearts.

WarmlyYours colleagues have described Mason as a well-spoken, charismatic, funny, and friendly person. He was one who truly cared about his family, friends, and the love of his life, Denise LaBrose. Always a valued contributor to his work, who was quick, detailed, and very intelligent, Mason continually sought to improve processes.

“Mason loved his girl, Denise, loved his family, and took a responsibility towards them far beyond his years. He had a great love for animals. And, he really cared about his job with us. He did not mindlessly plug away at his work, but cared enough to look at the details, question things, and he was sharp without question,” said WarmlyYours President & Owner Julia Billen. “I greatly valued him, and I am honored to have known him.”

Mason began working with us at 19 years old, fresh out of high school, and he quickly became the ‘king of shipping’ at our local warehouse. Though many of us did not see him everyday, we all had interaction with him, whether with a tradeshow shipment or tracking an outgoing product shipment, he was there to answer our call! Though his life ended far too soon, at the age of 24, we will be forever grateful for the 5 years that we were given to spend working with Mason.

Because of his great love for animals, his family has requested donations be made in his name to the Humane Society in lieu of flowers. And, as a way to tangibly honor Mason, WarmlyYours has made a donation in the amount of $500 to the Humane Society – along with other individual colleagues who made independent donations in his honor.

Many of his colleagues have expressed a desire to share a memory to honor Mason. Please take a moment to read the kind tributes from his WarmlyYours colleagues.

“Mason really cared about what happened at WarmlyYours. He wanted to be sure the customer had a good experience, and he looked hard for ways to improve what we did. I could always count on him whenever I needed something.” – Director of Sales, Greg Jazwinski

“In the short time I knew him, I've come to know Mason as an incredibly dedicated member of our company, an overall great guy, and a friend. I learned a lot from Mason. When I was new here, he took the time out of his busy day to teach me a lot of things about the company. Mason was the glue that held the warehouse together.” – Account Manager, Jason Rachlin

“Mason was very dedicated in his work; always looking for the most cost effective option in order to save the company money,” – Marketing Affiliation, Victoria Hale

“I worked with Mason almost every day, and I can tell you that he was really smart, very sharp and right on, and could be counted on to catch every detail and keep you on your toes. I think I speak for many of his co-workers when I say we really miss him and are deeply affected by his passing. We send our thoughts of sympathy and hopes for strength to his family, in dealing with this tragic loss.” – Senior Software Developer, Ramie Blatt

“Mason was always very helpful and responsive to my requests. I always enjoyed his ‘down to earth’ attitude and sense of humor when I visited the warehouse. Mason was always the rock behind the scenes, regarding his attention to detail with shipping for trade shows specifically. He made us ‘front line guys’ look good and always supported us on last minute and/or emergency shipments. I never heard him once say ‘no, we can't do that,’ or ‘it's not possible.’ He always delivered, period. He will be truly missed. I feel honored to have known him for the short time that I did.” – Director of Business Development, Colin Pinner

“I will always remember him as funny, warm, and detailed with all he was entrusted with.” – Account Manager, Jenn West-Wormer

For information regarding visitation and to read Mason’s obituary, please click here.

Author:  Kathryn Scott on 02/01/2012

Tags:  company news

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The WarmlyYours Weekly Radiant News

Here is the latest news from the WarmlyYours Weekly Radiant News for this week! We are your one-stop source for all things radiant!

This week's featured articles:

"WarmlyYours Quick Estimator Tool Customized for Your Website"

The WarmlyYours Quick Estimator (QE) Tool puts estimating power directly in your hands, giving you the ability to add a smart, easy-to-use floor heating estimator tool to your own website, without making any major changes. With this tool, you will reinforce your customers’ confidence in purchasing WarmlyYours electric radiant floor heating products from you, while also giving your employees the power to better serve your customers with their floor heating estimates. Read More

"NAHB Remodeling Market Index Increases in the Fourth Quarter"

NAHB’s Remodeling Market Index (RMI) for the fourth quarter of 2011 increased to 46.6 from 41.7 in the third quarter. At 46.6, the overall RMI is now as close to the break-even point of 50 as it has been since 2006. An RMI above 50 indicates that more remodelers report market activity is higher (compared to the prior quarter) than report it is lower. The overall RMI is an average of two major sub-indices, both of which increased in the fourth quarter. The sub-index based on remodelers’ perception of current market conditions rose to 48.4 from 43.0 in the previous quarter. The sub-index based on future indicators of remodeling business increased to 44.8 from 40.4. Read More

"Keeping Up with the Green Joneses"

The Montverdes are dream remodeling clients. The family is über-tasteful (the mom, an interior designer, wants a work-at-home space), multigenerational (a mother-in-law has moved in) and growing (a baby is on the way). Plus, they're interested in energy and water conservation, whole-home automation and sustainability -- and they have the budget for all that and more. If only they were real. The Montverdes are the fictional inhabitants of the forthcoming VISION House® at Walt Disney World's Epcot®. Scheduled to open at the Innoventions exhibit by April 15 (Earth Day), the Epcot house is the latest in the VISION House demonstration home series of Green Builder Media. Visitors to the theme park will get to "meet" the family, and experience their 2,000-square-foot home, through a guided tour led by Disney "cast members." Read More

"Tech Tips: Cold Weather Concrete Installations"

Before winter begins, many customers consider installing a snow melting system to relieve the need for shoveling or plowing. And, with unprecedentedly warm weather in the Midwest region of the U.S., snow-melting installations continued well into the winter months, when the installation season usually ends in the early fall months. As many of you know, the installation process for a snow melting system is done best in weather above 50° F and below 90° F. When the weather is colder, installing one of these systems and pouring concrete can be risky and increasingly more difficult. Concrete is known to be very sensitive to temperature. As the weather becomes colder, concrete tends to set up more slowly and it takes longer to complete. But the riskiest part of pouring concrete is the threat of it freezing. Read More

Besides providing you with radiant heat education, we seek to bring you the best in product and customer experience. Read what our customers are saying about us:

Why Our Customers Bought WarmlyYours…

• "Wanted a warm floor and liked your confidence in your warranty..."
• "Customizable mat"
• "Mary is a wonderful sales rep. She answered any concerns I had..."

Look for our "WarmlyYours | Weekly Radiant News" every Monday!

• Take a look at the latest Radiant News here.
• Missed last week's edition? Read it here

Author:  Kathryn Scott on 01/30/2012

Tags:  company news, professional

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WarmlyYours Quick Estimator Tool Customized for Your Website

The WarmlyYours Quick Estimator (QE) Tool puts estimating power directly in your hands, giving you the ability to add a smart, easy-to-use floor heating estimator tool to your own website, without making any major changes. With this tool, you will reinforce your customers’ confidence in purchasing WarmlyYours electric radiant floor heating products from you, while also giving your employees the power to better serve your customers with their floor heating estimates.

This QE tool is fully customizable. Allowing you to use your company’s logo, and your website’s branded theme, and is customizable to adjust to your pricing on our radiant heating products. You can even re-name the tool to fit your business. For example, you can name it ‘ABC’s Floor Heating Estimator’.

The best part about it is that it is absolutely FREE and now available for you to use immediately on your own website!

Pictured below is an example of one of our clients, Mor Electric using our custom QE Tool on their website:

Here are a few more details on how it works:

Simply add a couple lines of HTML code (provided by us) to your website where you’d like the tool to “live,” and that’s it. You can use text links or graphical links, or both in different places on your site. The simple code snippet we provide you will contain your exclusive API key.

When your customers or your employees click these links, the tool will run from our server, but appear to be a natural part of your website. You also have the flexibility of running the tool as a separate pop-up window.

An added bonus is that whenever we upgrade or improve the tool, you will automatically receive the updates without lifting a finger.

Ready to try a demo?

Tell your WarmlyYours representative, (800) 875-5285, that you are interested in our QE Tool. And we’ll send you an email containing screenshots of how the tool would look on your website. We’ll also provide you with a link and instructions on how to use the tool. If you decide to use this tool on your website, we will personally guide you through the quick and easy setup.

This tool is just one of many innovations we seek to provide for you, our valued professional.

Author:  Kathryn Scott on 01/27/2012

Tags:  snow melting, environ ii, tempzone, floor heating, radiant pro selling, professional

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Tech Tips: Cold Weather Concrete Installations

Before winter begins, many customers consider installing a snow melting system to relieve the need for shoveling or plowing. And, with unprecedentedly warm weather in the Midwest region of the U.S., snow-melting installations continued well into the winter months, when the installation season usually ends in the early fall months. As many of you know, the installation process for a snow melting system is done best in weather above 50° F and below 90° F. When the weather is colder, installing one of these systems and pouring concrete can be risky and increasingly more difficult.

Concrete is known to be very sensitive to temperature. As the weather becomes colder, concrete tends to set up more slowly and it takes longer to complete. But the riskiest part of pouring concrete is the threat of it freezing.

And, so we thought that we would give some advice on how to do cold weather concrete right:

In order to cure the concrete correctly and reach its optimal strength, concrete should be laid down when the temperature is above 50° F. The longer the concrete has to cure, the stronger it will be, which in cold weather causes a dilemma because of the risk of freezing. Temperatures below 50 F° will slow the hydration process, extending the time and ultimately causing a higher risk of freezing. One additional way to speed up curing and reduce the risk of freezing is to use accelerants, using accelerants can be helpful but may add a risk of cracking or spalling in the concrete.

Ice starts to form in fresh concrete when the concrete temperature approaches 27° F. When the water in fresh concrete freezes, the ice takes up more space than water does, resulting in an expansion of volume in the concrete. As a result of the damage done by the ice formation, the final compression strength can reduce as much as 50 percent.

While laying down concrete, your first goal is to keep the concrete from freezing until most of the water is gone, and when it reaches the strength of 500 psi. The easiest way to protect concrete against the cold and to prevent freezing is by proper insulation. To insulate the concrete, you can either use curing blankets in order to maintain heat and moisture or you can use heaters around the area where the concrete is laid.

Also, what many people may not know is that you have to keep the cables in the snow melting system warm, as well. Cold temperature during installation can make the cable jacket and the conductor too brittle, increasing the risk of cracking and possible system failure. When installing a snow melting, slab heating, or floor heating system, it is important to be cautious if you are installing the system at a temperature below 32° F.

Remember, if you’re installing one of our radiant heating systems, we are here to help you 24/7. Call us at (800) 875-5285 with your installation or technical questions. We are here to serve you!

Everything works better with a little warmth.

Author:  Kathryn Scott on 01/25/2012

Tags:  professional, snow melting, tech tips

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