Sales Training 5 - Pricing Tools

Video Talent: Kerilyn Merritt

Voice-over/Narration: Kerilyn Merritt

Hi, I'm Kerilyn from WamlyYours. I'm going to talk to you a bit
today about getting pricing for your electric floor heating system. When
pricing a project, it is important to remember that you don't need to heat the
entire floor since you only warm where you walk. Understanding your heated
coverage is important when pricing a system. Let's first look at a few room
examples to see how this works.

Here is a bathroom that is 70 square feet measured from wall to
wall. Remember, since you only heat the areas where you walk, you won't install
floor heating under the vanity, toilet, tub, shower or other fixtures located
in the bathroom. In this example, you will only be adding 35 square feet of
flooring shown here in green, which is only half the overall room size.

Next, let's look at a kitchen that is 120 square feet when
measured from wall to wall. Once again, because of the areas occupied by the
cabinets, the island and other fixtures in the room that will not be heated,
this room only requires 70 square feet of electric floor heating for the heated
area. Even in the family room, you typically don't heat the entire floor. This
living room is 150 square feet when measured from wall to wall. The floor
heating system is installed about 4 inches to 1 foot away from each wall, so in
this family room, you actually might only need 120 square feet of electric
floor heating.

Now let's look at a few pricing examples to get an idea of the
cost of a typical floor heating system. For an average sized bathroom, a floor
heating system will cost between $400 and $800. An average kitchen will run
between $800 and $1500. You can use these estimates to help qualify customers
that are interested in adding floor heating to their project.

Now let's find out how you can get more exact pricing for your
next electric floor heating project and give your customers an exact quote.
There are several ways to get pricing. The first one is to use our quick
estimate tool available at warmlyyours.com. With the quick estimate tool, you
will select the floor type for your project and then enter the square footage
to be warmed. In this bathroom, the customer wants to heat a tile floor that is
5 feet by 6 feet for a total of 30 square feet. You would enter 30 in the space
provided for square feet then click the okay button to get an instant quote
online that even shows you a bill of materials to purchase.

The second way to get exact pricing is to use our fax or email
service. All you need to do is provided us with a simple sketch of the room you
want to heat. Just fax or email it to us. We will send you back a quotation and
a custom installation plan. The Warmly Yours custom installation plans have
been featured in both HD TV and The New York Times. They guarantee ideal
coverage and show you exactly how your system is designed for an exact fit in
your room.

If you don't have a floor plan, that's okay, too. You can simply
use our online tool, my projects. My projects is an online room design tool
that can give you instant quotes online. You simply draw your room, drag and
drop your furniture and get an instant quote online. Based on your online
drawing, my projects will work out automatically how much electric floor heat
you will need. All of these pricing
options are available when you log in to warmlyyours.com and click on get
pricing.

Whether you want to use our quick estimate tool or fax and email
service or online room design tool, it's easy to get a quote for electric floor
heating. Go ahead, quote all your customers with electric floor heating.
Perhaps the most effective method is to simply fax or email your drawing to get
a quotation and custom installation plan overnight. It's an entirely free
service, plus, the quote and custom installation plan will help you look
professional and close more sales. Think about including a free quote and
custom installation plan with your next flooring project.