Lake Zurich, Ill., June 28, 2022 — WarmlyYours has introduced a number of new electric towel warmers that can be used with either a plug-in or hardwired electrical connection.
Quick Facts: Dual Connection Towel Warmers
- What it is: A towel warmer that works as plug-in AND converts to hardwired — no need to choose upfront.
- Models available: Infinity (10 bars) and Riviera (9 bars), plus Sierra, Summit, and Metropolitan.
- Safety certified: Maintains full cETLus listing in both plug-in and hardwired configurations.
- No cover plate: Clean, balanced appearance after hardwired installation — no visible junction box cover.
- LED switch included: Built-in LED on/off switch on all dual connect models.
- Overheat protection: TempSmart™ shuts off automatically at 167°F (75°C).
- Crystal compatible: Infinity and Riviera can be paired with optional Austrian crystal accents.
These new dual connection towel warmers are designed so they can be easily converted by a licensed electrician from their default plug-in connection to a hardwired one while maintaining their cETLus listings post-conversion. WarmlyYours has onboarded 5 different towel warmer models with dual connection capability, including new versions of the Infinity and Riviera. All of the new towel warmers come with an updated LED switch and TempSmart™ overheat protection which will shut the device down once it reaches 167°F (75°C).
Julia Billen, owner and president of WarmlyYours, said that the dual connection towel warmers provide end-users with a degree of design flexibility.
"For some people, the initial install location for a towel warmer isn't where they want the device forever. With dual connection models, you can install the device as a plug-in and then when you decide where you want it permanently, you can have it converted to hardwired for a more streamlined appearance," said Billen.
Billen also said that an additional benefit of the new dual connection towel warmers is that they don't have a cover plate for hardwired installation, which means that the towel warmer will have a balanced appearance after installation.
"Towel warmers are meant to be both functional and attractive. This new design allows for these devices to deliver a level of luxury that you can feel AND see," said Billen.
Additionally, the Infinity and Riviera dual connection towel warmers can be paired with Austrian towel warmer crystal accessories for an added sense of high-end flair.
Frequently Asked Questions: Dual Connection Towel Warmers
What is a dual connection towel warmer?
A dual connection towel warmer is a model that can be installed either as a plug-in or converted to a hardwired connection — giving you maximum flexibility without sacrificing safety certification.
Can a dual connection towel warmer be converted from plug-in to hardwired?
Yes — that's exactly what dual connection towel warmers are designed for. A licensed electrician removes the plug-in cord and wires the unit directly into your home's electrical circuit. The unit maintains its cETLus safety listing in both configurations.
How do I choose between hardwired and plug-in towel warmers?
Choose plug-in if you rent, want flexibility, or prefer DIY. Choose hardwired if you're renovating and want a seamless cord-free look. Choose dual connect (Infinity, Riviera) if you want maximum flexibility — works both ways.
Do you need to install a towel warmer or can you plug it in?
WarmlyYours offers three flexible connection options: plug-in only (no installation required), hardwired (permanent, cord-free look), and dual connection (works both ways). Most plug-in models install in minutes; hardwired models take 1–2 hours with a licensed electrician.
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Hi-res images are available upon request.
For over 25 years, WarmlyYours Radiant Heating has offered the industry's most innovative solutions in radiant heating technology, from our flagship floor heating systems and radiant wall panels to snow melting systems, as well as comfort products, including towel warmers, mirror defoggers, shower floor and bench heating, and countertop heaters. With locations in the United States and Canada, WarmlyYours provides unrivaled personalized customer support from start to finish, featuring measuring and design services, 24/7 technical support, and our No Nonsense™ Warranty.
For more information, visit www.WarmlyYours.com.
Media Contact:
Cameron Witbeck
Marketing Communications Manager
WarmlyYours Radiant Heating
590 Telser Rd, Suite B
Lake Zurich, IL 60047
cwitbeck@warmlyyours.com
P: (800) 875-5285 ext. 878
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