The Challenge

Think Pink - the bracelets, ribbons, and literature to raise awareness for breast cancer research

You may have noticed a sudden influx of PINK! Everywhere—on the TV, in your grocery store, at football games, in restaurants and your favorite stores—all across America millions of people and companies are supporting breast cancer awareness during October, the official National Breast Cancer Awareness Month.

National Breast Cancer Awareness Month (NBCAM) was founded in 1985. But what about the color pink and the now ubiquitous pink ribbon? It first appeared in the fall of 1991 when the Susan G. Komen Foundation handed out pink ribbons to participants of its New York City race for breast cancer survivors. (The idea for the ribbon was taken from the existing, popular red ribbon supporting AIDS awareness.) Once the color pink, and the pink ribbon appeared, support really heated up.

Here at WarmlyYours Radiant Heating we are especially proud to contribute in multiple ways. We have a yearly tradition of encouraging employees to wear pink every Friday. And for the guys (or occasional girl) who might not own any pink, we’ve handed out pink bracelets and ribbons for employees to wear.

The Event

WarmlyYours Radiant staff joined the run for the breast cancer research for a cure

On Saturday, October 4, employees of WarmlyYours participated in The Fight Against Breast Cancer 5K (F.A.B. 5K), a neighborhood run/walk dedicated to fundraising for local and national charities with a focus on support for breast cancer research and families currently undergoing breast cancer treatment. This year the race took place in Arlington Heights, starting and finishing at Patton Elementary School.

In the four years of the F.A.B. 5K's existence, the race has raised more than $90,000 for The Breast Cancer Research Foundation (BCRF). In addition to this, the F.A.B. 5K is a wonderful, uplifting community event that runners, walkers and volunteers all enjoy, say its organizers.

“For the Fab5k we had 11 participants. Seven people ran and four people walked. Registering for the race contributed a total of $345.66,” shared Linnay Grosche, who has managed social media communications for WarmlyYours the last three years.

It was actually a cold morning with the first flurries of the season, testing the resolve of all the participants. “Many of us ran in place to keep warm before the race started,” Grosche recalled. “Energy was high and the race went fast. The briskness of the morning kept everyone awake and moving! It was wonderful to see all the support and all the pink!”

The Finish Line

Runners for Breast Cancer Awareness were rewarded with the warmth of the school and delicious snacks

Committed runners and walkers who crossed the finish line were greeted with the warmth of the school, slices of hot Lou Malnati's pizza, coffee, and free massages. “Many thanks to all of our runners, walkers, volunteers and sponsors for participating in the 4th Annual F.A.B. 5K. With all of your help, we have raised over $17,500 for the Breast Cancer Research Foundation!” the race organizers reported online.

WarmlyYours will continue to collect donations through the month of October and the company will match each donation its employees make. There’s even a change cup in the kitchen to collect coins throughout the month of October to donate to the Breast Cancer Research Foundation.

“It is fantastic to see corporate backing of fundraising events. It re-affirms the kind of character that you hope your employer would have,” said Eric Mumbower, Warmly Yours’ Database Analyst/Developer. “Caring not only about production of a worker, but of their wellbeing too. WarmlyYours has done this more than any other company I've been a part of and that is meaningful to me.”

What are you doing to “think pink” this month? We’d love to know! The more we all contribute, the sooner we can reach a cure. Share your tips on WarmlyYours Facebook page or tweet us at @WarmlyYours.