When I recommend towel warmers to friends and family, I warn them that once you've had a warm towel out of the shower, there's no going back. I was without mine for a few weeks and it seemed like ordinary towels were now unusually cold and used towels never seemed to dry. I actually drove to the WarmlyYours warehouse to get my new towel warmer faster (and also to save shipping and see if they had an old model in stock that matched my previous towel warmer.) They were extremely helpful and friendly - even going so far as to pull the replacement out of the box and test it in front of me. The same goes for the customer support I've received all along from them. It is five star. Which is why I insisted on a WarmlyYours replacement when my old towel warmer gave out. (Likely caused by the my original installer using the wrong type switch. My only complaint being that I wish I could control the temperature of the towel bar beyond on or off. It does seem to burn my towels and eventually wear them out, I've attached several pictures, but a warm towel is worth the cost of buying new towels each year.) In summary, warm bath towels are a game changer, and with WarmlyYours you get quality American customer support.