Lake Zurich, Ill., April 2025 — WarmlyYours has launched a new polished gold finish for 2 of their most popular electric towel warmer models.
Quick Facts: Polished Gold Finish Launch
- New finish: Polished Gold — applied via PVD (Physical Vapor Deposition) technology.
- Available on: Infinity (10 bars, 150W) and Riviera (9 bars, 150W) Dual Connect models.
- Why PVD: More durable, scratch-resistant, and corrosion-resistant than traditional plating or powder coat.
- Market trend: Gold finishes now represent nearly 20% of all WarmlyYours towel warmer sales.
- Total lineup: 37 models across 6 finishes — the broadest selection in North America.
- More coming: WarmlyYours plans to expand gold and other finishes to additional models.
The company specializes in radiant heating products such as floor heating and snow melting systems. WarmlyYours has also developed a wide array of electric radiant towel warmers covering 37 models with five previously available finishes (polished steel, brushed steel, matte black, oil-rubbed bronze, and brushed gold). Two of the most popular models have been the Infinity and the Riviera towel warmers. Now, those models are getting an upgrade with the newly available polished gold finish.
Julia Billen, owner and president of WarmlyYours, said that towel warmers and gold are a natural pairing.
"A towel warmer is all about bringing warmth — and not just in temperature, but in feeling. That's why offering gold finishes felt so natural. The gold adds a sense of visual warmth and quiet luxury that transforms a bathroom from purely functional to truly inviting. It's a finish that elevates the space without overwhelming it," said Billen.
The gold finish has been extremely popular for WarmlyYours, with nearly 20% of all towel warmer sales so far this year being gold-finished models. It's also a very popular option in Europe where these towel warmers are also being introduced. The polished gold finish for the Infinity and Riviera is applied via Physical Vapor Deposition (PVD) — a vacuum-based process that creates a thin, but extremely durable, finish. PVD finishes are considered to be more wear-resistant and long-lasting than other alternatives like powder coating. Learn more: Why Gold is the Go-To Finish for Towel Warmers.
Billen said that the company has plans to onboard new finishes for even more towel warmer models in the near future.
"We know that design is personal — and your towel warmer should reflect that. That's why we're always exploring new finish options. Our goal is to give customers the freedom to choose a look that feels like 'them.'"
Frequently Asked Questions: Gold Finish Towel Warmers
What is PVD coating on gold towel warmers?
PVD (Physical Vapor Deposition) is a vacuum-based process that bonds a thin, ultra-durable layer of gold-colored metal directly to the stainless steel surface. It is more scratch-resistant, corrosion-resistant, and longer-lasting than traditional plating or powder coat.
What gold towel warmer finishes are available?
WarmlyYours offers two gold finishes: Brushed Gold (subtle, warm luster, hides fingerprints) and Polished Gold (mirror-like shine, glamorous high-end look). Both are available across multiple models.
What finish should I choose for my towel warmer?
WarmlyYours offers 5 premium finishes: Polished Stainless, Brushed Stainless, Polished Gold, Brushed Gold, and Matte Black. Choose brushed for low maintenance; choose polished for maximum shine. All are 304-grade stainless steel.
Are towel warmers worth it?
Yes — WarmlyYours towel warmers average 4.84/5 stars, cost as little as CA$1.05/month/month to operate, last 25+ years, and deliver daily comfort customers consistently describe as a luxury they can't imagine living without.
###
Hi-res images are available upon request.
For over 25 years, WarmlyYours Radiant Heating has offered the industry's most innovative solutions in radiant heating technology, from our flagship floor heating systems and radiant wall panels to snow melting systems, as well as comfort products, including towel warmers, mirror defoggers, shower floor and bench heating, and countertop heaters. With locations in the United States and Canada, WarmlyYours provides unrivaled personalized customer support from start to finish, featuring measuring and design services, 24/7 technical support, and our No Nonsense™ Warranty.
For more information, visit www.WarmlyYours.com.
Media Contact:
Cameron Witbeck
Marketing Communications Manager
WarmlyYours Radiant Heating
590 Telser Rd, Suite B
Lake Zurich, IL 60047
cwitbeck@warmlyyours.com
P: (800) 875-5285 ext. 878
Have Questions About Your Project?
Our team of Radiant Experts is ready to help!
Related Articles
Are Towel Warmers Worth It? Here's What You Need to Know
Why Gold is the Go-To Finish for Towel Warmers in the U.S. and France
Best Matte Black Towel Warmers for Modern Bathrooms
Warmth and Elegance: Understanding Brushed vs. Polished Stainless Steel Towel Warmers
Stay Updated
Get the latest radiant heating news and tips delivered to your inbox.