Lake Zurich, Ill., April 2025 — WarmlyYours has launched a new polished gold finish for 2 of their most popular electric towel warmer models.
Quick Facts: Polished Gold Finish Launch
- New finish: Polished Gold — applied via PVD (Physical Vapor Deposition) technology.
- Available on: Infinity (10 bars, 150W) and Riviera (9 bars, 150W) Dual Connect models.
- Why PVD: More durable, scratch-resistant, and corrosion-resistant than traditional plating or powder coat.
- Market trend: Gold finishes now represent nearly 20% of all WarmlyYours towel warmer sales.
- Total lineup: 37 models across 6 finishes — the broadest selection in North America.
- More coming: WarmlyYours plans to expand gold and other finishes to additional models.
The company specializes in radiant heating products such as floor heating and snow melting systems. WarmlyYours has also developed a wide array of electric radiant towel warmers covering 37 models with five previously available finishes (polished steel, brushed steel, matte black, oil-rubbed bronze, and brushed gold). Two of the most popular models have been the Infinity and the Riviera towel warmers. Now, those models are getting an upgrade with the newly available polished gold finish.
Julia Billen, owner and president of WarmlyYours, said that towel warmers and gold are a natural pairing.
"A towel warmer is all about bringing warmth — and not just in temperature, but in feeling. That's why offering gold finishes felt so natural. The gold adds a sense of visual warmth and quiet luxury that transforms a bathroom from purely functional to truly inviting. It's a finish that elevates the space without overwhelming it," said Billen.
The gold finish has been extremely popular for WarmlyYours, with nearly 20% of all towel warmer sales so far this year being gold-finished models. It's also a very popular option in Europe where these towel warmers are also being introduced. The polished gold finish for the Infinity and Riviera is applied via Physical Vapor Deposition (PVD) — a vacuum-based process that creates a thin, but extremely durable, finish. PVD finishes are considered to be more wear-resistant and long-lasting than other alternatives like powder coating. Learn more: Why Gold is the Go-To Finish for Towel Warmers.
Billen said that the company has plans to onboard new finishes for even more towel warmer models in the near future.
"We know that design is personal — and your towel warmer should reflect that. That's why we're always exploring new finish options. Our goal is to give customers the freedom to choose a look that feels like 'them.'"
Frequently Asked Questions: Gold Finish Towel Warmers
What is PVD coating on gold towel warmers?
PVD (Physical Vapor Deposition) is the gold finish technology used on WarmlyYours gold towel warmers. It's a vacuum-based process that bonds a thin, ultra-durable layer of gold-colored metal directly to the stainless steel surface.
PVD coating is superior to traditional plating or paint because it is:
- Highly durable: More scratch-resistant and wear-resistant than electroplating
- Corrosion-resistant: Ideal for humid bathroom environments
- Long-lasting: Maintains its finish for 25+ years with minimal maintenance
- Low-maintenance: Requires only occasional wiping with a soft cloth
- Environmentally friendly: No toxic chemicals used in the process
WarmlyYours offers PVD gold in two options: Polished Gold (high-gloss, reflective) and Brushed Gold (matte, contemporary). Both are available on select models including the Infinity and Riviera.
What gold towel warmer finishes are available?
WarmlyYours offers two stunning gold towel warmer finishes to complement your bathroom décor:
Brushed Gold
- Subtle, warm luster with a soft brushed texture
- Hides fingerprints and water spots better than polished finishes
- Perfect for transitional and contemporary bathroom styles
- Coordinates beautifully with brushed brass fixtures
Polished Gold
- Mirror-like shine for a glamorous, high-end look
- Creates a striking focal point in the bathroom
- Ideal for traditional and luxury bathroom designs
- Pairs well with polished brass or gold fixtures
Both gold finishes are available across multiple towel warmer styles, from wall-mounted to freestanding, so you can find the perfect match for your space.
What finish should I choose for my towel warmer?
WarmlyYours towel warmers come in 5 premium finishes to match any bathroom décor:
- Polished Stainless Steel: Classic, elegant, and versatile—works with any design style.
- Brushed Stainless Steel: Modern, subtle, and hides fingerprints better than polished.
- Polished Gold: Trending finish in the U.S. and France—adds warmth and luxury.
- Brushed Gold: Contemporary alternative to polished gold with a softer appearance.
- Matte Black: Industrial-inspired trend—bold, modern, and sophisticated.
Pro tip: Choose brushed finishes if you want a low-maintenance look (fingerprints are less visible). Choose polished finishes for maximum shine and elegance. All finishes are 304-stainless steel for durability and corrosion resistance.
Browse all finishes and styles.
Are towel warmers worth it?
Yes, towel warmers are absolutely worth it. They provide luxury comfort at minimal cost—typically just 15¢ per day to operate. Beyond comfort, towel warmers offer hygiene benefits (warm towels kill bacteria), convenience (no more damp towels), and energy efficiency (using 60-150 watts, far less than a tumble dryer).With over 4.84/5 stars from 191 customer reviews, WarmlyYours towel warmers deliver high performance at low cost. They're particularly valuable in bathrooms where you want warm, dry towels ready after every shower. When you factor in the durability (25+ years), safety features (TempSmart™ temperature control), and aesthetic appeal (available in 20+ styles and finishes), a towel warmer becomes both a practical investment and a luxury upgrade.
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Hi-res images are available upon request.
For over 25 years, WarmlyYours Radiant Heating has offered the industry's most innovative solutions in radiant heating technology, from our flagship floor heating systems and radiant wall panels to snow melting systems, as well as comfort products, including towel warmers, mirror defoggers, shower floor and bench heating, and countertop heaters. With locations in the United States and Canada, WarmlyYours provides unrivaled personalized customer support from start to finish, featuring measuring and design services, 24/7 technical support, and our No Nonsense™ Warranty.
For more information, visit www.WarmlyYours.com.
Media Contact:
Cameron Witbeck
Marketing Communications Manager
WarmlyYours Radiant Heating
590 Telser Rd, Suite B
Lake Zurich, IL 60047
cwitbeck@warmlyyours.com
P: (800) 875-5285 ext. 878
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