Every professional contractor knows the "Basement Trap." You deliver a stunning, high-end finished basement, but two months later, the client complains it’s too cold to actually use. When the upstairs thermostat satisfies the furnace, the lower level becomes a 58-degree dead zone.
Brad Randall of Randalls Home Improvement doesn't leave comfort to chance. By integrating WarmlyYours Environ™ Flex Rolls into his projects, he solves the "thermostat gap" before the client even realizes it's a problem. This isn't just a flooring add-on; it’s a strategic business move that eliminates "cold room" callbacks and differentiates his firm from every other mid-range builder in Minnesota.
Project Specs
- Installer/Company: Randalls Home Improvement
- Location: Cottage Grove, MN
- Space Type: Basement Recreation/Media Room & Hallway
- Flooring Type: Carpet (Stretch-In) over Wood Subfloor
- Total Heated Area: 388 sq. ft.
- System: Environ™ Flex Roll (240V)
- Power Specs: 4648 Watts | 19 Amps
- Operating Efficiency: * Cost per Hour: $0.28
- Control Hardware: 12VDC Master Thermostat with Dual Power Modules (GFCI integrated)
The Professional Edge: Why This System Wins Bids
As a trade professional, Brad Randall understands that a project’s success is measured by how the client feels in the space a year after the check clears. In this Cottage Grove theater room, the wood subfloor and carpet provided some insulation, but they couldn't generate heat.
By spec'ing the Environ™ Flex Roll, Brad provided a solution that sitting directly under the carpet to provide consistent, radiant warmth.
The Strategic Advantage for Pros
- Eliminate Callbacks: No more complaints about "cold spots" that the HVAC can't reach.
- Simplified Install: The foil heating mats are designed for "dry" installs—no thinset, no self-leveling, and no waiting days for cure times.
- Scalability: Using 240V with a Master Thermostat and Power Modules allowed Brad to cover nearly 400 sq. ft. on a single control point, keeping the UI clean for the homeowner while managing high wattage safely.
Featured Products
- Environ™ Flex Rolls: The "Pro's Choice" for carpet and laminate. It’s thin, durable, and requires zero messy wet-work, keeping your job site clean and your timeline tight.
- Master Thermostat (12VDC) & Power Modules: This "Master/Relay" setup is the professional standard for large rooms. It ensures the electrical load is distributed safely across multiple circuits while giving the client a single, intuitive point of control.
- Back-up Floor Sensors: Per Brad’s specific project requirements, back-up sensors were installed—a pro-tip that ensures the system remains functional for decades without ever needing to pull up the floor.
