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WarmlyYours Report: Towel Warmer Trends Drove Q1 2023 Sales

Summit Black Dual Connect Towel Warmer Lifestyle

Lake Zurich, Ill., May 25, 2023 - According to a recent industry report, radiant heating sales were buoyed so far in 2023 due in large part to electric towel warmers.

WarmlyYours, a radiant heating manufacturer that specializes in radiant heating products like electric floor heating systems and towel warmers, released their “Q1 and Annual Industry Report” earlier this week. This report analyzes the sales of radiant heating products (by using WarmlyYours sales data as a proxy for the industry as a whole) within the wider context of the national housing and remodeling markets. One of the most surprising findings in the report was that growth in the first quarter of 2023 for the company was largely driven by sales of towel warmers.

WarmlyYours Q1 2023 Report Infographic Towel Warmer Trends

According to the report, towel warmers (up 4.2%) were, by far, the largest volume driver of radiant heating sales in Q1 2023 for WarmlyYours.

The report also identified several emerging consumer trends related to towel warmer sales. These included the increasing popularity for towel warmers that were freestanding (up 11.8%), dual connection (up 27.9%), or had a black finish (up 63.7%). Julia Billen, owner and president of WarmlyYours, Billen stressed that analyzing these trends via sales data is a crucial part of WarmlyYours’s ongoing goal of continuous quality improvement. 

“There’s a lot of things you can do to try and stay ahead in this industry. You can go to all of the tradeshows, read the best trade publications, or watch what your competitors are doing, but the greatest tool you have at your disposal is your own sales data. Your customers are literally telling you exactly what they want, and even sometimes what they don’t want. All you have to do is listen,” said Billen.

Additionally, the fastest growing towel warmer models for WarmlyYours in Q1 2023 were the Ibiza (up 150%), the Malta (up 116.6%), Maple (up 110.2%) and the Tahoe (up 49.7%). The Tahoe was by far the largest volume increase (more than the Ibiza, Malta, and Maple combined).

WarmlyYours Q1 2023 Report Infographic Fastest Growing Towel Warmers


Hi-res images are available upon request.

For over 20 years, WarmlyYours Radiant Heating has offered the industry’s most innovative solutions in radiant heating technology, from our flagship floor heating systems and radiant wall panels to snow melting systems, as well as comfort products, including towel warmers, mirror defoggers, shower floor and bench heating, and countertop heaters. With locations in the United States and Canada, WarmlyYours provides unrivaled personalized customer support from start to finish, featuring measuring and design services, 24/7 technical support, and our No Nonsense™ Warranty.

For more information, visit www.WarmlyYours.com.

Media Contact:

Cameron Witbeck
Marketing Communications Manager
WarmlyYours Radiant Heating
590 Telser Rd, Suite B
Lake Zurich, IL 60047
P: (800) 875-5285 ext. 878

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