Luxury Warmth for High-End Condominiums in New York, NY

Located on the Upper East Side, LUX 74 Residences required a heating solution that matched the elegance of their handcrafted design. By installing electric floor heating under the marble floors of their bathrooms and the expansive recreational room, the developers ensured that the physical comfort of the residents matched the visual opulence of the building. This project demonstrates how radiant heating adds tangible value and energy efficiency to luxury multi-unit properties.

Project Details

Location: New York, NY
Heated Space Type: Recreational Room & Master Bathrooms
Heated Area (Rec Room): 641 sq. ft.
Flooring Material: Bianco Gioia Marble & Tile
Product Used: TempZone™ Flex Rolls & Mats
System Specs: 240V System (approx. 40 Amps total load for Rec Room)
Operating Cost: ~$2.50 per hour (for the massive 641 sq. ft. area)

The LUX 74 Residences Story

Standing 7 stories tall on East 74th Street, LUX 74 is one of the most elegant post-war buildings on the Upper East Side. Developed by Josh Guberman of Core Development Group and designed by Chris Caranno of ADG Architecture and Design, PC, the building offers 12 unique residences. The developers faced a common challenge in high-end construction: how to install cold, hard surfaces like Bianco Gioia marble without compromising the comfort of the residents.

To solve this, WarmlyYours in-floor heating was selected for the bathrooms, the wine cellar, and the expansive 641-square-foot recreational room. The installation process utilized TempZone™ Flex Rolls, which allowed the installers to cover large areas quickly while maneuvering around fixtures. In the recreational room, the radiant floor heating transforms a potentially chilly basement-level space into a warm, inviting environment where residents can relax and socialize.

The collaboration between the developer and the heating provider was seamless. Fation Spaho, Director of Operations for Core Development, noted, "It has been a pleasure to deal with WarmlyYours for so many years... We have not had to deal with a single issue after the installation and the start of use of the systems." This project highlights that electric floor heating is not just a residential perk, but a reliable standard for luxury commercial developments.

Frequently Asked Questions

1. How much does it cost to run heated floors in a New York apartment?

Cost depends on the size of the room and local rates. For a typical 50 sq. ft. New York bathroom, the operating cost is approximately $0.20 per hour (based on $0.26/kWh). However, for large amenity spaces like the LUX 74 Rec Room, the cost scales with the square footage.

2. Is radiant floor heating safe for marble or natural stone floors?

Yes, radiant heating is actually the best heating method for stone and marble. Stone is naturally conductive, meaning it transfers heat efficiently from the heating cable to the room. It removes the "cold shock" associated with tile floors.

3. Can electric floor heating be the primary heat source in a basement or rec room?

Absolutely. In the case of LUX 74, the system provides ample wattage (15 watts sq. ft.) to warm the room comfortably. By heating the objects and people in the room rather than just the air, radiant heat maintains a stable temperature more efficiently than forced air in large, open spaces.

4. Does adding floor warming increase property value?

Yes. In the luxury real estate market, amenities like in-floor heating are often expected. A Harvard University study suggests that physical warmth directly improves emotional well-being, making the home feel more "premium" to potential buyers or residents.