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WarmlyYours Report: Cable & Membrane Drove Q2 2019 Floor Heating Sales

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Lake Zurich, Ill., Aug. 7, 2019 According to a recent industry report, the combination of electric floor heating cable with uncoupling membranes was one of the most popular radiant heating trends in the second quarter of this year.

WarmlyYours, a manufacturer specializing in radiant heating products like electric floor warming systems, released their “Q2 2019 Industry Report” today. This report analyzes the sales of radiant heating products within the wider context of the national housing and remodeling markets. One of the primary conclusions drawn in the report was that sales of TempZone Floor Heating Cable and Prodeso Cable Installation Membrane contributed the largest volume increase in radiant heating sales for Q2 2019. In fact, in the last 3 years, cable has tripled its proportion of total year-to-date floor heating sales (up from 8% in 2016 to 24% in 2019).

Year-to-Date Floor Heating Sales by Product Line Q2 2019

According to the report, sales of floor heating cable have grown 28.9% in year-to-date sales and 38.1% in the second quarter of this year alone. The Prodeso Membraneis up 8.9% in year-to-date sales and now makes up 64% of all floor heating underlayment purchases. The report analyzes several causes for the growth in popularity for floor heating cable including the emerging popularity of nailed hardwood as a flooring surface for radiant heating. According to the report, the number of projects involving nailed hardwood floors, which are most effectively paired with floor heating cable and fixing strips for installation, have grown 23.8% compared to prior year period.

Another cause for the growth in floor heating cable is design flexibility. Cable can be installed with a variety of different spacing options which will lower or raise the heat output per square foot accordingly. When cable is being installed with an uncoupling membrane, there are typically 2 different spacing options available. For the Prodeso membrane, these options are either 3.75” or 5”. When cable is installed with fixing strips, there are 3 available installation options: 3”, 4”, and 5”.

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Floor heating cable installation with uncoupling membrane.

According to the report, WarmlyYours has been making a concerted effort to use this flexibility of installation, coupled with the company’s industry leading custom installation plan design service, to help identify opportunities for customers that live in permissible climates with the option to select a wider cable spacing. This allows for less product cost and a lower overall operating cost. Julia Billen, owner and president of WarmlyYours, said that this geo-targeting effort is being undertaken to help identify the best possible fit for each customer based on their needs.

“The heating needs of a home office in northern California are extremely different from a bathroom in New York. And the heating solution we provide should reflect that,” said Billen. “We have always believed that true comfort has to be custom.”


To read the full report, click here.

Hi-res images are available upon request.

About WarmlyYours Radiant Heating:

For over 20 years, WarmlyYours Radiant Heating has offered the industry’s most innovative solutions in radiant heating technology, from our flagship floor heating systems and radiant wall panels to snow melting systems, as well as comfort products, including towel warmers, mirror defoggers, shower floor and bench heating, and countertop heaters. With locations in the United States and Canada, WarmlyYours provides unrivaled personalized customer support from start to finish, featuring measuring and design services, 24/7 technical support, and our No Nonsense™ Warranty.

For more information, visit www.WarmlyYours.com.

Media Contact:

Cameron Witbeck 
Marketing Communications Manager 
590 Telser Rd, Suite B 
Lake Zurich, IL 60047
P: (800) 875-5285 ext. 878

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