Long Grove, IL - September 2005 - WarmlyYours today proudly announced its selection as the preferred vendor of electric floor heating for Shaw Flooring Alliance, the nationwide network of floor covering retailers whose stores are authorized Shaw Flooring Centers.
Alliance members are select U.S. and Canadian flooring retailers who have aligned themselves with Shaw Industries, the Dalton, GA based subsidiary of Berkshire Hathaway.
“Flooring dealers are beginning to capitalize on the advantages of including floor heating as a companion sale to carpet and hard surface purchases, particularly in bathrooms and kitchens where it can play an important role in personal comfort,” commented Georges Selvais, WarmlyYours co-founder and general manager.
“The consumer is literally driving the electric floor heating category,” said John Bradshaw, manager of Shaw Flooring Alliance. “We have to challenge our stores to aggressively embrace floor warming and to include it as part of our standard offering to homeowners who are making bathroom and kitchen floor covering purchases. WarmlyYours is currently helping us with this.”
“The support process that WarmlyYours offers its dealers is pretty incredible,” he added. “One of the things that impressed us most about WarmlyYours is the way that they have structured their business toward serving our Alliance members. The people there literally lay out the floor for the dealers and tell them how to install each job. It’s a pretty unique thing. Usually, dealers just get the product and figure it out themselves. WarmlyYours goes two or three steps beyond this and provides a great service for dealers. Their overnight floor plan service, same-day shipping, and 24/7 installation support make selling electric floor heating easy and a natural extension for our members.”
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