07/09/2012: WarmlyYours Weekly Remodeling and Radiant Heating News
Here is the latest news from the WarmlyYours Weekly Radiant News for this week! We are your one-stop source for all things radiant and the home remodeling industry!
This week's featured articles:
"Radiant Pro Selling: Overcoming the “It Costs Too Much” Concern"
In most sale situations, there is a point where the customer says, “it costs too much.” And the majority of people you sell to will likely fear making changes that affect their budgets. And at this point, what do you do? Well, here are some tips to help get a sale and overcome the “it costs too much” obstacle.Read More
"To Sell More, Focus on Existing Customers"
Strengthening your relationship with your existing customer base is one of the best ways to increase sales. Your company's account management and operating teams play critical roles in making this happen. If they're not performing at their peak, the door opens for competitors to step in. Seeking new sales without strong account management and operating teams is like pouring water into a bucket with a hole in it. Identifying and fixing the holes — the gaps in customer satisfaction — can help your company retain existing accounts and increase new sales. Read More
"Should Contractors Blog?"
Contractors and Blogging…I get asked this question all the time. And I always answer with this question, which do you have more of, time or money? Because if you don’t have the time, don’t do it. If you are still considering a move into blogging to help generate leads for your contracting business, keep reading. OK, first of all, this isn’t going to be your typical “hey, this is how you blog” or “how to setup a blog” type post. If anything, this post is going to tell you why you shouldn’t blog. Seriously…I have done a lot of work lately with contractors who either have blogs or want to start blogging and they have no idea what they are doing. They go about their blogs by keyword stuffing titles and posts or just adding picture after picture with no context, meta-data or relevance to their reader. Read More
"What’s the Newest Economy Booster? The Solo Dweller"
Singles are the new couples…at least, economically speaking. There are more single-person households in the United States than ever before, and they’re making a major economic impact, one Lean Cuisine at a time. In fact, solo dwellers spend more per person than the highest-spending families with children. A lot more. If you’re wondering how that’s possible, we’ve got details below. (Now what was that about kids being so expensive?) The media has seized this idea of the single-person household, examining everything from its impact on the economy to the “strange” habits sole dwellers adopt (speaking to yourself out loud en français, peut-etre, or forgetting to close the bathroom door when people come over?) Read More
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