Julia Billen

About Julia Billen

Julia Billen is the founder, president, and driving force behind WarmlyYours Radiant Heating, where she has championed innovation and comfort for more than 26 years. When she introduced electric towel warmers to North America in 1995, what began as a luxury soon became an everyday necessity — thanks to Julia’s vision and dedication to user-centric design.

A recognized industry leader in both innovation and safety, Julia serves on multiple standards committees, including TC61 USTAG (IEC), UL Standards Panels, and the Radiant Panel Association, where she continues to shape product safety and performance guidelines.

Julia is also celebrated for infusing brand and culture with authenticity — positioning “radiant” not just as a product, but as a promise in customer experience.

Committees & Memberships
• TC61 USTAG (U.S. Technical Advisory Group) – Active and voting member; oversees all IEC appliance safety standards.
• Standards Technical Panel (STP) 1673 – Active and voting member; responsible for safety standards in the electric heating industry.
• Standards Technical Panel (STP) 1042 – Active and voting member; develops and maintains safety standards for electric room heaters.
• Radiant Panel Association (RPA) – Active and voting member; serves on subcommittees including Codes & Standards, Hydronics Industry Alliance – Radiant Committee, and Hydronics Industry Alliance – Commercial Committee.
• ISO Standards Work – Participates in UL Standards Committees through STPs; currently engaged in discussions on harmonizing U.S. electric radiant heating standards with ISO guidelines.
• Flooring Technical Standards – Member of the STP developing technical standards for flooring and radiant heating industries.
• Electrical Product Safety Standards – Active UL STP contributor, advancing and maintaining product safety requirements.

Additional Recognition & Activities
• Profiled by The New York Times (August 2009) for leadership, strategy, and execution during the Great Recession.
• Member of the first U.S. business delegation to Odessa, Ukraine (2009), promoting economic ties between Baltimore, MD, and Odessa.

1. How to Win Hearts — and Sales (Entrepreneur.com)

This profile explores how WarmlyYours not only thrived at its peak but also endured the Great Recession — thanks to Julia Billen’s relentless commitment to people-first leadership. Drawing on her background in personal training and technology, Julia pivoted the company toward direct-to-consumer and contractor sales, backed by meaningful one-on-one connections. Her leadership during turbulent times emphasized empathy and service over mere numbers.  https://www.entrepreneur.com/leadership/how-to-win-hearts-and-sales/217886

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2. Celebrating the Women in Our Industry (WarmlyYours Blog)

This article honors the remarkable women in the radiant heating and remodeling sectors, spotlighting their contributions during Women’s History Month. It kicks off with a heartfelt tribute to Julia Billen — WarmlyYours’ co-founder and president — highlighting how her unique perspective helped transform the business into a customer-centric leader. Rather than focusing on engineering specs, she introduced a comfort-first approach in her marketing, setting a new standard for the industry. The piece also invites women in remodeling to share their stories through the company’s “Tell Your Story” initiative. https://www.warmlyyours.com/en-US/posts/celebrating-the-women-in-our-industry?srsltid=AfmBOoriA9dam_gBjWw_dSJ4-myDwb3vEKKUdtBoYRp45idKb5MhXC0S

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3. Go Further, Together: Top Insights from Women Business Owners (Old National Bank)

While this article from Old National Bank aggregates wisdom from various women business leaders, its overarching theme—collaborative growth through shared experience—resonates strongly with WarmlyYours’ ethos. It underscores how empowering your team, honoring customer feedback, and cultivating empathetic leadership can yield lasting trust and success—values demonstrated in Julia’s leadership style and company culture. https://www.oldnational.com/resources/insights/go-further-together-top-insights-from-women-business-owners/